Marty is a successful entrepreneur who opened a fast food restaurant selling soup and sandwiches. He opened his first restaurant in Colorado, and soon after expanded to New Mexico, Arizona, and Texas. What might be one reason why Marty's business is expanding?

Higher per capita incomes in Colorado, New Mexico, Arizona, and Texas than elsewhere

Reduced demand for soup and sandwiches in neighboring states

Absence of potential customers in other states

Positive shared experience spread among Marty's customer base through cultural diffusion

In this particular situation, the one reason Marty's business who is a successful entrepreneur is expanding is because of positive shared experience spread among Marty's customer base through cultural diffusion.

What is entrepreneur?

An individual who starts a new firm, taking on the majority of the risks and reaping the majority of the gains, is known as an entrepreneur. Entrepreneurship is the practice of starting a business.

What is cultural diffusion?

Cultural diffusion is defined as the transfer of values and norms from one culture to others of a different ethnicity, religion, nationality, etc. The Americanization of the German Christmas pickle custom is an illustration of cultural diffusion.

When a notion, technology, or idea becomes popular across cultures, such phenomenon is known as cultural diffusion. Direct cultural transmission can occur when one culture has an impact on another.

Hence, the correct answer here is option D.

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