A product life cycle consist of different stages. Reminder advertisements are especially effective for products in the maturity stage of product life cycle
In this stage, sales growth often slow down, and the product is said to have already reached good acceptance in the market.
Conclusively, Maturity stage of a product can be achieved only when the product has reached its highest height in sales and the volume sales growth tend to remain the same. This is where reminder comes in to make people aware of the product.
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