Answer:
The company is expressing its key corporate value with a slogan.
Explanation:
The expression "Ladies and gentlemen taking care of ladies and gentlemen" is a slogan used by Ritz-Carlton to convey it's corporate cultural commitment to take care of both employees and customers.
The slogan is an effective way to communicate that its staff are ladies and gentlemen and are highly respected by the company. This will go a long way to boost staff moral and give them motivation to perform better in a company that values them.